Northwest Horticultural Council
Market Access Program
The Northwest Horticultural Council advocates full funding of $200 million for the United States Department of Agriculture’s Market Access Program (MAP).
MAP is a joint private-public partnership aimed at increasing export demand for America’s agricultural products, using funds from the U.S. Department of Agriculture’s (USDA) Commodity Credit Corporation (CCC) to help finance promotional activities for a range of U.S. agricultural products. The program also aids in the development, maintenance, and expansion of export markets.
The Pear Bureau Northwest, Washington Apple Commission, and Washington State Fruit Commission are among the active participants in the Market Access Program.
The Agricultural Improvement Act of 2018 (the Farm Bill) set funding for the MAP at a minimum of $200 million annually through 2023.